Why This Roadmap Matters
If we had to rebuild a $100K/month business from scratch in 120 days, this is the exact framework we’d use.
It’s not theory. This is the same system we run internally and teach inside Citadel proven, battle-tested, and designed to scale fast.
Here’s what it covers step by step:
Outbound → Cold email, DMs, and calls that spark conversations on day one.
Inbound → Content engines on YouTube, LinkedIn, Instagram, X, TikTok to attract warm leads consistently.
Paid Ads → Instagram, Meta, YouTube, and TikTok campaigns that pour fuel on what’s already working.
Partnerships → Affiliates, joint ventures, and white-label deals to multiply reach.
Nurturing System → Free content, communities, and masterclasses that build trust and keep leads engaged.
Conversion Engine → Landing pages, VSLs, webinars, and appointment setters that turn attention into booked calls.
Monetization → Programs, courses, one-time services, or recurring offers that drive revenue.
Referrals → Case studies, testimonials, and happy clients feeding growth back into the funnel.
⚡ Think of it like a machine.
Each block connects to the next, and when you stack them together, you get a self-sustaining growth engine.
On the next sections, you’ll see exactly what to do month by month to put this system in motion.
Month 1: Foundation
This first month is all about laying the groundwork for your $100K/month system. Don’t worry about scaling yet, your only job here is to get conversations flowing, assets built, and calls on the calendar.
Outbound First (Fast Wins)
→ Start with cold email, DMs, and calls. These get you into conversations immediately while everything else ramps up.
→ If you’re starting from scratch, this is your quickest path to booked calls and proof of concept.Inbound Platforms (Long-Term Assets)
→ Set up YouTube, LinkedIn, Instagram, X (Twitter), and TikTok.
→ Don’t overthink the content at this stage. Just get the channels live and start posting simple, consistent pieces so you begin attracting warm leads.Lead Magnets + Landing Page
→ Create your first lead magnet (PDF, resource, or system) and a simple landing page.
→ Example: “120-Day Roadmap to $100K/Month” → short page, big promise, clear opt-in.Appointment Setting System
→ Whether it’s you or a hired setter, have someone dedicated to responding, following up, and booking calls.
→ Outbound without a setter = wasted pipeline.Nurturing System
→ Launch free content, a small community, or even a simple masterclass.
→ Purpose: keep non-buyers in your world so they don’t disappear.First Sales Calls Booked
→ By the end of Month 1, you should already be on calls with prospects. Even if you’re not closing yet, these calls validate the system and give you data to improve.
⚡ Your goal this month: conversations + calls booked.
Don’t chase perfection. Just get the machine moving, outbound brings speed, inbound builds assets, and the nurturing system keeps leads warm until they’re ready.
Month 2: Partnerships + Systems
With your foundation in place, Month 2 is about layering in leverage and stability. Outbound will keep driving conversations, but now you’re adding systems and partners that multiply results.
Partnerships for Leverage
→ Start reaching out to affiliates, media partners, joint ventures, and white-label deals.
→ Partnerships are one of the fastest ways to scale because you’re tapping into someone else’s audience.
→ Example: a podcast guest spot or a joint webinar can instantly put you in front of hundreds of warm prospects.Newsletter + Onboarding Flows
→ This is where inbound gets teeth. Launch a weekly or bi-weekly newsletter to nurture leads automatically.
→ Build onboarding flows for new subscribers and new clients, so people know exactly what to do, expect, and consume when they join.
→ Done well, this reduces churn, builds trust, and warms up leads without manual work.Service Delivery System
→ Don’t just sell, deliver results. Tighten up your program, course, or service delivery.
→ Create processes, templates, or automations that make your service scalable (so every new client doesn’t create chaos).Strengthen the Nurture Loop
→ Expand your free content, build out your free community, and drop in a free masterclass.
→ The goal: keep unqualified or not-ready prospects engaged until they’re ready to buy.
⚡ Your goal this month:
Move from “scrappy lead gen” to a repeatable system that builds trust, scales beyond your direct effort, and sets the stage for consistent client delivery.
By Month 3, you should already have your first few clients closed. Now, the goal is to turn those wins into fuel for growth and start building a moat around your offer.
Turn Clients Into Proof
→ Your #1 priority is creating happy clients. Overdeliver, make them win, and then capture their success.
→ Collect testimonials (video > text), case studies, and screenshots of results.
→ These assets become the backbone of your marketing, they sell for you.Launch Referrals
→ Encourage satisfied clients to send referrals. Even 1–2 strong referrals can snowball your pipeline without extra spend.
→ Pair referrals with an incentive (discount, free month, bonus call) to make it natural.Introduce Your Unique System / Offer
→ At this stage, you need a signature framework that makes you stand out.
→ Example: instead of “marketing consulting,” position as “The 120-Day $100K Roadmap Framework.”
→ A unique system gives prospects confidence that you have a repeatable process (not just “services”).Double Down on Partnerships
→ Leverage the proof you’ve built to expand partnerships. Affiliates, podcasts, and joint ventures are much easier when you have real results to show.
⚡ Your goal this month:
Shift from “proving it works” to making your system undeniable. The combination of results + social proof + a branded system is what unlocks true scalability.
Month 4: Paid Ads + Acceleration
By Month 4, you should have:
✔ Outbound + inbound consistently generating leads
✔ Proof from happy clients (case studies, testimonials)
✔ A refined offer + unique system that closes
Launch Paid Traffic at Scale
→ Roll out ads on YouTube, Meta, and TikTok, but only once you have proof your funnel converts.
→ Use ads to amplify what’s already working organically (don’t reinvent the wheel).Funnel Into Opt-In Pages
→ All paid traffic should push to a simple opt-in → VSL/webinar → call funnel.
→ Keep the funnel clean and focused, one core CTA.Authority Funnel (The Secret Weapon)
→ Think of this as “follower ads”, you retarget people who have already engaged with your content (watched a video, liked a post, visited your site).
→ These warm audiences are 10x easier to convert because they’ve already seen your value.
→ You can run broad ads as well, but the real deal is in the retargeting.Scale Sales Calls → Clients → Recurring Revenue
→ Increase call volume with setters or automation.
→ Introduce a service that makes sense, paying recurring.
→ MRR compounds, this is where your $100K/month becomes predictable.Monetization & LTV Expansion
Scaling isn’t just about new leads, it’s about giving/getting more from every client so you can outspend competitors on ads.
→ Upsell: Move clients from a starter package into a higher-ticket program (ex: done-for-you → consulting + done-with-you).
→ Downsell: For prospects who don’t buy the main offer, give a lower-barrier option (ex: mini-course, group coaching, or templates).
→ Cross-sell: Add complementary offers that stack with your core service (ex: if you sell lead gen, cross-sell appointment setting or sales training).
→ The goal: increase customer lifetime value (CLV) so you can reinvest more aggressively into paid traffic without burning cash.Close the Loop
→ Standardize onboarding + delivery for consistency.
→ Plug referrals directly back into the pipeline (happy clients = more clients).
⚡ Your goal this month:
Turn your business into a self-sustaining authority engine. Paid ads bring new leads, retargeting builds trust, and your systems close them into recurring revenue.
Full Walkthrough: Rebuilding to $100K/Mo in 120 Days
Reading the roadmap is one thing. Watching it explained step-by-step is another.
In this video, I break down exactly how we hit $112,750/month in 4 months using this funnel:
✅ Outbound, inbound, and partnerships that get traction fast
✅ The exact landing pages, VSLs, and nurturing flows we use
✅ How to scale with paid ads + maximize lifetime value
✅ Real examples from our Citadel clients
Proven System. Limited Time.
📈 Real results → Our clients have used this system to land high-ticket deals, scale outbound teams, and close sales consistently within weeks.
⏳ Limited free access → Platforms charge $10K+/year for less. This roadmap may not stay free forever, grab it now before it’s locked behind a paywall.
What Happens When You Execute the Roadmap.
Don’t take our word for it, here’s what happens when clients apply our systems. From first $10K months to scaling past $100K, these are the numbers and wins straight from their dashboards.
Sent 183,524 cold emails in under 2 weeks. Infrastructure that scales without getting clipped.
We don’t spray and pray. We test every single angle until we find what wins. That’s how you dominate your market.
Andrew scaled to 1M emails/month… and now we’re pushing him to 5M/month. If you don’t know how to cut inbox resellers and set up unlimited sequencing, you’ll never play at this level.
Most people take the summer off. Our clients doubled down. This one hit $20K/month in the so-called ‘slow season’, expect him to double once the holidays kick back in.
Closed a $4K PIF + $2K split-pay in the same week. He’s almost at $30K/month now, scaling fast by sticking to the roadmap.
Closed 2x $2k/month retainers as a complete beginner. Proof that the system works even if you’re starting from scratch.
Closed a $6.7k deal + commission and scaled to $20k/mo in just a few months. Started from zero.
JTK scaled to $30k/mo and rewarded himself with a new car. That’s what building your own pipeline gives you: freedom.
joined 1:1 coaching and within weeks it already paid for itself. We don’t hold back, you get the exact systems we use, giving you an unfair advantage over your competition.
Client joined Charlie Morgan’s EasyGrow ($5k program). He told us our free YouTube videos gave him deeper technical insights than Charlie’s paid material. That’s the level of value we put out.
After joining Citadel 2.0 and applying our infrastructure changes, Oliwer went from blasting random cold emails to 4 calls booked off 5k emails in a single day. At his close rate, that’s $3k/day, and he’s just getting started.
Oliwer joined Citadel 2.0, implemented the exact infrastructure we teach. Made $22.5K in his first month. The best part? He paid 1/3 what re
Our 3h free YouTube training was called ‘the best I’ve ever seen’. We can’t release everything for free, it would saturate the market. Imagine what’s inside Citadel 2.0.
Another client: ‘This should be a paid course.’ He started booking calls left and right just from our free material.
losed a $6K deal with a $1K/month retainer… from a cold lead. Once you know the process, converting strangers into high-ticket clients is predictable.
Anubis was burning mailboxes every 10 days and wasting thousands. After finding us, he fixed his setup in weeks and stopped losing money.
Daniel was grinding but stuck in circles. After we mapped his exact path, everything clicked. Now he knows exactly which steps to take to scale.
A lot of people hesitate with cold outreach because they don’t trust their service. Citadel 2.0 fixes that. No mindset fluff, just real systems that give you confidence because you’re delivering real value.
Sophie booked 5 meetings in 2 days after we set up her X automations. You always win when you’re active on the platform where your ICP actually lives.
We don’t just give you tools, we tell you exactly what to do at each stage. That’s why our clients move faster and avoid wasted years guessing.
He signed a $4K deal off a simple follow-up. Most lose leads here. With our blueprint + AI inbox agents, you never let opportunities slip through the cracks, even when you’re offline.
51.7% reply rate and 20.8% positive replies. Most agencies celebrate if they hit 20% reply rate and 5% positive. We’re playing in another league.
Get There in Months, Not Years.
Your next client, partnership, and $100K month are already mapped out.
You’ve got the roadmap. Now it’s about execution, turning leads into booked calls and revenue.
Here are 3 ways I can help you shortcut the process:
Citadel 2.0 (Full System)
The complete cold email + outbound engine we use to book 300+ calls/month.
You’ll get:
Outlook inboxes for $0.045 & Gmail for $0.015, live in 24h.
Multiple AI agents (Spintax, Sales Helper, Copywriter) trained on 3+ years of winning campaigns.
Backend flows + sequencing to safely send 1M+ emails/month without clipping.
1 Billion Enriched Leads (Apollo/LinkedIn/Clutch/Crunchbase/ LeadRocks/NinjaLeads/People Datalabs/Seamless/Getlanka…)
$15k instant rebate on infra + tools.
Full Email Deliverability Software Bundle included:→ Unlimited email cleaning→ Unlimited domain masking/proxies
Video Outreach Bundle
Infra gets you delivery. Personalization gets you replies. This stack lets you inject video into inboxes at scale. NO OUTLOOK or GOOGLE INBOXES NEEDED for this method.
Unlimited Google Drive video/PDF/file sends
Unlimited Zoom Clip outreach
Unlimited Loom-style personalized videos
Work 1:1 With Me
Want me in your corner to build & scale this with you directly?
